Product Information Management (PIM) solution for Ducati - Digital Transformation with Pimento

Background

As Ducati's product portfolio expanded and digital and traditional sales channels diversified, the company faced increasing challenges in managing and distributing product information effectively.

To support its digital commerce strategies across both B2B and B2C channels, Ducati sought a robust Product Information Management (PIM) system that could centralize and streamline product data management.

Challenge

With Ducati’s rapid business growth, the influx of new products made it became increasingly difficult to maintain accurate, consistent and up-to-date product information. This lack of centralized data management led to inefficiencies, inconsistencies across sales channels, and a diminished customer experience.

Solution

Ducati adopted Key Technologies' Pimento solution to enhance product information governance and streamline digital commerce operations worldwide.

Pimento enables Ducati to centralize, manage and distribute product and aftersales service information across multiple channels while tailoring the content to each market needs.

Publishing and Distribution Global Channels Powered by Pimento:

• B2B Catalogs - Streamlined product catalogs for accessories, clothing, and merchandise, tailored for Ducati’s sales and service network.

• B2B & B2C Ducati Bike Configurator - Enabling seamless product selection and customization.

• B2C Digital Store - Providing customers with a robust online shopping experience for accessories, clothing, and merchandise.

• Professional Print Publications - Automatically generated product catalogs for high-quality printed materials.

• Ducati Certified Pre-Owned Bikes - Enhancing the availability and presentation of second-hand Ducati motorcycles.

Results Achieved

• Enhanced Product Data Management: with Pimento, Ducati now efficiently organizes and manages its growing product information repository, ensuring seamless data sharing across multiple channels and markets.

• Faster Time-to-Market: Pimento significantly reduces the time required to introduce new products. Customers gain real-time visibility into product availability, while business agents are better equipped to provide timely service.

• Improved Data Quality: Ducati benefits from high-quality, standardized data that is clean, structured, and optimized for seamless integration across external channels. Automated quality checks ensure consistency, while the “golden record” principle allows data consolidation from various sources to create an ideal dataset.

• Increased Efficiency: By reducing manual data entry and streamlining inventory management, Pimento allows Ducati to focus on strategic business initiatives rather than time-consuming administrative tasks.

• Seamless System Integration: Pimento integrates effortlessly with Ducati’s ERP (SAP S/4HANA), PLM, DAM, and other third-party systems, establishing a single source of truth for product and after-sales service information. This centralized knowledge base enhances data quality, improves product presentation and optimizes process efficiency.

Product Domains Managed in Ducati’s PIM System:

• Vehicle data and sales options

• Accessories & Merchandise

• Clothing & technical gear

• Warranty extensions and maintenance services

Conclusion

Ducati’s adoption of Pimento has revolutionized its approach to product information management, driving operational efficiency, improving customer experience, and strengthening its position in the digital commerce landscape.

By leveraging a centralized PIM system, Ducati continues to innovate and enhance its global business operations across all markets it manages worldwide.