Magneti Marelli - Product Information Management with Pimento solution

Background

Marelli is one of the world’s leading global independent suppliers to the automotive sector. It is deals with development and manufacturing of systems, modules and high-technology components. Marelli has 54,000 employees, 170 facilities and R&D centers across the world, and a turnover of around 10,6 billion euro in 2021.

Magneti Marelli Aftermarket Parts & Services is the Marelli’s business division that distributes Automotive parts to repair shops through a network of distributors on the independent market.

Magneti Marelli Aftermarket Parts & Services turned to Key Technologies to deploy a solution to manage processes associated to product lifecycle management.

Business needs

Fulfill product data sheets with both relevant technical and marketing content, such as technical specifications, related products, product applicability information, pictures, brochures, cross-selling products, cross-reference it with original OEM and competitors products and distribute product catalogs in a multi-channel mode.

Automatically manage data exchange flows with company's ERP systems, such as SAP, and major Aftermarket technical catalog publishing portals, such as TecDoc, leading spare parts catalogue for automotive industry.

Supply the network of authorized workshops with an easy-to-use tool for product browsing, able to generate new business volumes thanks to advanced features for consultation, information research and online product ordering process.

Solution

EPARTS platform with integrated PIMENTO module was able to perfectly address Magneti Marelli's business requirement. The provided solution not only boosted profitability by introducing new level of service experience, but also enabled Magneti Marelli to build a new generation component catalog platform.
Pimento's seamless connectors ensured constant and effective data intake from other systems, aranging its structure for standardized publishing to TecDoc system after the product information enrichment by the content authors.
Datasurf catalog, as part of the solution, represents an easy-to-use catalog browser which constantly provides the workshop network with up-to-date information about Magneti Marelli's products, Cross references, Cross selling and applicability information. An intuitive design for catalog navigation includes both vehicle and product categorization browsing, extensive filtering options and highly accurate search features, providing to the final customer a flawless user experience and precise product information.