PIMENTO - Product Information Management platform that revolutionized Stellantis’ B2B and B2C distribution strategies

The EPARTS Platform Context

Key Technologies specializes in designing and implementing B2B solutions powered by the EPARTS platform, a core component of our offering. EPARTS is a framework developed and maintained by Key Technologies, specifically designed to support the deployment of vertical Aftersales solutions in the manufacturing industry. It is already successfully adopted across several sectors, including Automotive, Agricultural Machinery, Earth-Moving Equipment, Motorcycles, and Industrial Manufacturing
The platform includes a set of integrable modules for the design and publication of:

• Spare Parts Catalogues

• Accessory and Merchandise Catalogues

• Scheduled Maintenance Interventions (e.g. service coupons, promotional campaigns)

Structured Technical Documentation (User manuals, Technical bulletins)

• Data Analysis and projections regarding aftersales product sales potential

Project background and Market Opportunities

The global rise of e-commerce has sparked growing consumer interest in online purchasing of parts and accessories, especially in emerging markets. Independent workshops also represent a substantial portion of the aftermarket in terms of spare parts and accessories. For reasons of cost and availability, these operators often choose non-OEM components, which are widely available on the aftermarket. This trend has led Stellantis to seek a powerful Product Information Management platform, able to respond to different digital sales channels’ needs aimed at increasing its market share, addressing both end users and independent repairers through direct, online offerings. According to Meticulous Research market study, B2C online spare parts sector in automotive industry will reach $210 billion worth by 2029.

Pimento Product Information Management solution for Stellantis

Until recently, EPARTS modules implemented for Stellantis were primarily technical tools used internally by Stellantis and its official dealer networks. In response to this strategic need, Stellantis adopted Key Technoligies’ Pimento Product Information Management (PIM) tool. This solution leverages the technical and informational assets from existing modules (e.g., parts catalogues) while addressing emerging functional and commercial requirements to support a complete and seamless product enrichment. This data convergence within EPARTS platform plays a crucial role in obtaining a consistent and integral data source for product information management, whilst providing an utter versatility for data syndication models, able to support multiple distribution channels’ needs.

Pimento for Stellantis is tightly connected with Key Technologies’ Parts Catalogue Module, which manages Service BOMs (SBOMs) for each vehicle. These BOMs break down the asset into a multilevel functional hierarchy (e.g., Electrical System → Lighting → Exterior Lighting → Front Headlights), and are associated with validity conditions for each part (e.g., “Only for Model X vehicles produced between Jan 22 and June 30, 2018, having optional A, B, C but without option D”).

The PIM solution needed to support this complexity—enabling online sales of technical products such as spare parts—while ensuring full compatibility with VINs (Vehicle Identification Numbers).

Pimento makes no compromises on critical requirements for the automotive sector, including:

Deep integration with CAD / PLM / ERP systems

Native support for EPARTS Parts Catalogue Module

Support for multidisciplinary editorial teams (e.g. marketing, logistics, product definition)

Publication across multiple sales channels (e.g. e-commerce, marketplaces)

Custom pricing, catalogues, and promotions by market

Full configurability of categories, taxonomies, attributes, and relationships

Support for workflow/state-machine management for product lifecycles

Conclusion

Integration of Pimento module into the already existing EPARTS platform managed for the Spare parts catalogs provided Stellantis a centralized system, able to manage not only enriched product data but also refined applicability calculation for each product, translating it into different entities’ codifications and providing the data for multiple brands (Fiat, Alfa Romeo, Jeep, Dodge, Lancia, etc.), markets and distribution channels.

Today, many Stellantis’ systems like Car configurators, B2B and B2C platforms fully rely on Pimento for batch and real-time consistent and integral product information.

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